Developing a high-tech eco brand
BECKER CREATIVE designed the brand and the strategy for PURAGLOBE’s industry-leading sustainable technology by
defining the overall brand image and architecture
developing a precise marketing strategy to support sales and other initiatives
providing comprehensive content marketing development and support
designing the brand identity and strategy
consulting, arranging and directing partnerships
PURAGLOBE’s sustainable SYNTAINICS base oil products are made using the most advanced, sustainable base oil technology in the world. BECKER CREATIVE was hired to design and build the SYNTAINICS brand, guide its marketing strategy, and help tell the game-changing story.
Building a high-tech brand involves more than just “look and feel”. And it involves a lot more than just talking about technology, especially since potential clients are often wary of new technology; they want more than rhetoric—they want proof.
That’s why PURAGLOBE collaborates with FOUR MOTORS to not only explain SYNTAINICS technology—but to prove just how well engine oils made with SYNTAINICS technology deliver outstanding performance even in the worst conditions in the most grueling applications.
BECKER CREATIVE consults, arranges and directs the diverse partnerships. Proving the performance of a product or a technology requires more than just a clever marketing campaign. It requires being there, being in the moment—and capturing the essence of performance and success.
PURAGLOBE is the proud sponsor of the CARE FOR CLIMATE® Racing Team around German Hip Hop Musician Smudo of Die Fantastischen Vier. They were running with SYNTAINICS racing oil and DCT fluid under the hood as they won the AT Class in the 24-hour endurance race at Nürburgring, Germany in 2017, 2018, and again in 2019. The victories have proved the performance of motor oils and fluids made with SYNTAINICS sustainable base oils. But they did something more: they have marked a milestone in oil technology and sustainability that took decades to achieve.
Sponsoring Penz 13, a leading motorcycle racing champion is another proof of performance for the company’s sustainable oil. The two-wheelers around Rico Penzkofer are running with custom racing oil based on PURAGLOBE SYNTAINICS.
PURAGLOBE SYNTAINICS is the proud sponsor of SYNTAINICS MBC, a winning basketball Erstligisten.