PURAGLOBE:
DEFINING a winning corporatE IMAGE
BECKER CREATIVE established the corporate identity of the world’s most advanced, sustainable base oil company by
developing a comprehensive, international communications strategy
creating a winning content marketing and design strategy
coordinating the corporate identity with other initiatives, including CARE FOR CLIMATE®, PURAGLOBE SYNTAINICS and SYNTAINICS MBC
Since 2004, PURAGLOBE has been a global leader in oil re-refining technology. The company transforms used oil into new, sustainable base oils and lubricants—while reducing CO2 emissions as well.
BECKER CREATIVE was hired as a full-service agency and long-term consulting partner to create the PURAGLOBE corporate identity—and build their brand, guide its overall strategy for marketing, content and communication, and to promote its game-changing technology.
TRANSMEDIAL BRANDING
Beyond advertisements and investor presentations, BECKER CREATIVE helps PURAGLOBE communicate its brand throughout various media.
