CARE FOR CLIMATE:
PROMOTING SUSTAINABILITY AND DEFINING A MOVEMENT

BECKER CREATIVE helped refine the goals and strategy of a worldwide sustainability initiative, BY:

  • creating the overall brand and identity

  • developing partnership and sponsoring opportunities

  • managing PR, live engagements, and content development

  • supporting brand ambassadors



Our client PURAGLOBE promotes sustainability and innovation throughout the oil industry and beyond—and they are the founder of the worldwide CARE FOR CLIMATE® initiative.

BECKER CREATIVE has helped PURAGLOBE develop its CARE FOR CLIMATE® initiative and partner certification system. We helped refine the strategic goals of the initiative, and its visual identity across multiple marketing platforms. Likewise, we also helped define a comprehensive communication and content development strategy.

Since its initial launch, the CARE FOR CLIMATE® initiative has gained key partnerships and launched several winning sponsorships. And BECKER CREATIVE has also been handling all negotiations, arrangements, and opportunities along the way.

 
 
 
 
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AMBASSADOR DEVELOPMENT

Establishing a worldwide sustainability initiative is one thing. Developing key strategic partnerships and ambassadorships to promote it and successfully advance it is another.

BECKER CREATIVE understands that affinities and opportunities can be discovered and developed in many ways—and sometimes they’re not so obvious.

For example, in developing the CARE FOR CLIMATE® initiative, BECKER CREATIVE has helped establish and support partnerships with the CARE FOR CLIMATE® Racing Team and German Hip Hop Musician Smudo of Die Fantastischen Vier. We’ve also helped develop partnerships with bicycle racing champion Daniel Harnisch, and of course, a winning German basketball team: The SYNTAINICS MBC.

Fortunately, many people care about sustainability and protecting our environment. And BECKER CREATIVE has the experience and the know-how to transform “complicated” into “accomplished”—and how to help “people with passion” to become essential partners and ambassadors.

 

German Hip Hop Musician Smudo of Die Fantastischen Vier (Team CARE FOR CLIMATE®/Four Motors)

 
 

Team CARE FOR CLIMATE® – Four Motors Bioconcept-Car Porsche Cayman GT4 Clubsport

Team CARE FOR CLIMATE® – Four Motors Bioconcept-Car Porsche 911 GT3 Cup

 
 

Team CARE FOR CLIMATE® – Four Motors Bioconcept-Car Porsche 911 GT3 Cup

 
 

MBC CARE FOR CLIMATE® Day (SYNTAINICS MBC, formerly known as MBC (Mitteldeutscher Basketball Club)

SYNTAINICS MBC (Photo: Andreas Bez)

Motor-paced bicycle racing champion Daniel Harnisch

 
 

Axel Duffner, Team CARE FOR CLIMATE® (Four Motors)

 
 

Read more about PURAGLOBE projects: PURAGLOBE, PURAGLOBE SYNTAINICS and SYNTAINICS MBC.