Posts in Clients & Projects
Typen: Die Typologie der Agenturführung

Mathias Jahn, SOULD:

“Ein Bild sagt mehr als 1000 Worte (behaupten die Art Direktoren). Gut, dass Ralf Becker trotzdem einen Gastbeitrag für Wulf-Peter Kempers Buch “Typen” geschrieben hat. Denn auf dem Foto sieht man ja nicht, was hinter der Denkerstirn vor sich geht. Im Buch erfährt man das: Zum Beispiel, was Brandcasting ist, warum Hybride nicht immer vier Räder haben und welche Mitarbeiter Agenturen in Zukunft brauchen. (Und warum die Geschichte mit dem Frosch Unfug ist, kann man sogar im obigen Bild nachlesen.)”

“Typen” kann hier bestellt werden.

RBC for Continental: Case Study (1/4) adidas "Rubber for Running"

"Rubber for Running“, which is the first out of four case studies RBC is producing for Continental, comprises 11 pages, includes numerous facts, images, and interviews with managers involved in the cooperation between Continental and adidas, as well as quotations from various professional marathon runners, who are real winners at the end of the day.

The Continental case study showcases the technology cooperation with adidas and can be downloaded here.

Chromjuwelen Motor Öl X Lowly Gentlemen & StanceWorks

Andrew, Michael — we feel more than honored to see Chromjuwelen Motor Öl featured on The Lowly Gentlemen and StanceWorks! Now it is up to us to get our classic oil shipped in an orderable amount to the US.

In this context: We are still in search for an US distribution partner. If anybody reads this who could help us — shoot us an email! In the meantime: Chromjuwelen Motor Öl can be ordered here.

Mercedes-Benz DESIGN Exterieur

If you are intersted in Mercedes-Benz design, you'll love "Mercedes-Benz DESIGN Exterieur". Of course — the new S-Class is the focus. But in another large chapter the book's authors devote themselves to the history of Mercedes-Benz design.

Btw, the illustrated book published on the occasion of the world premiere of the new S-Class is recipient of the coveted red dot award: communication design 2013. The illustrated book is available in the Mercedes-Benz Museum Shop or from ISS DEBEOS STUDIOS (German and English; EUR 98,– (plus shipping charges)).

Congratulation, Mercedes-Benz — and many thanks for sending over the book!

The new Mercedes-Benz S-Class

"Hamburg, May 15, 2013. This evening, the new flagship for luxurious motoring landed in Hamburg on board an Airbus A300-600 DHL cargo plane. Mercedes-Benz had the new S-Class flown in exclusively from its birthplace in Stuttgart for its world premiere at Airbus in Finkenwerder.

At the delivery centre for the Airbus A380, the world's largest passenger aircraft and a benchmark in travel comfort, Mercedes-Benz unveiled its new luxury saloon in front of around 750 international guests from the worlds of politics, industry and media. Flanked by the 20 current Mercedes-Benz models and musically accompanied by the Hamburg Symphony Orchestra, the new top-of-the-line model from Stuttgart rolled across the tarmac as part of a spectacular show.

In a dazzling display, it took up its position at the head of the Mercedes-Benz family and drove onto the stage with its first passenger, the global superstar Alicia Keys."


Even after a couple of days, it's hard to find the right words. Although I am personally not a fan of high tech stuffed cars, the new S-Class with it's three engineering priorities "Intelligent Drive", "Efficient Technology" and "Essence of Luxury", extends the boundaries of technology on many levels.

Not to mention the fact Mercedes-Benz threw a mind-blowing party. Five German star-rated chefs specialising in different culinary styles each cooked their own dish, Alicia Keys had come specially to Hamburg just a few days ahead of the start of her European tour. And with 19 musicians under conductor Prof. Johannes Schild, the Hamburg Symphony Orchestra played various pieces that had been specially composed for the world premiere of the S-Class by the internationally successful film composer Marius Ruhland.

Chapeau, Mercedes-Benz.