BECKER CREATIVE used Chromjuwelen as an influencer for Mercedes-Benz by

• reporting about product launches, new techniques and car passions

• creating a circle of expert tastemakers

• conducting workshops

Mercedes-Benz, one of the pillars of Germany’s automobile industry, used CHROMJUWELEN as an influencer. We came on board to report about new cars and new driving technologies from places like Los Angeles, San Francisco, Silicon Valley, Detroit, Le Mans, Antwerp, Hamburg and some of the most picturesque countryside in England.

We were honored to work with several departments at Mercedes-Benz. We created the CHROMRAT, an intelligent circle of influencers to discuss contemporary topics, such as autonomous driving, the future of mobility, and sustainability. Moreover, we conducted workshops around the sharing economy and electric vehicles.


Isdera Imperator 108i


Mercedes-Benz G-Class Vision Ener-G-Force (design study)

Mercedes-Benz 300 SEL 6.8 AMG “Die Rote Sau”

1954 Mercedes-Benz W 196 R “Silberpfeil”

The smart forjeremy showcar (smart fortwo electric drive) by Jeremy Scott