CHROMJUWELEN MOTOR ÖL:
TRANSFORMING A DIGITAL BRAND INTO A DESIRED PRODUCT

BECKER CREATIVE built a product from the ground up by

• creating an overall brand identity, including packaging, merchandise and trade fair presence

• arranging the entire brand world

• directing product placements (car shows, influencers)

• developing a multichannel ad and PR campaign


Otto Mathé inspired us to develop a custom-tailored engine oil for the sensitive needs of a classic car. The Austrian race car legend himself formulated and used his own oil for his cars and won race after race.

It was love at first sight when we met Mathy, the company that manages Otto Mathé’s legacy. Within two years, we developed a motor oil available in two different viscosities. Customized for classic engines that are operated only a few months per year, it tolerates long periods in between use. 

We created the overall brand identity, the packaging, the merchandise, the advertising and PR campaigns, and brought the brand to life.

 
 
 
 
 
 
 
 
 
 
 
 
 

The Fetzenflieger was Mathé’s famous racing machine, and it is featured on the packaging. The car itself is exhibited in Hamburg’s Prototyp Museum and, as is only fitting, the shop sells our Chromjuwelen motor oil.

 
 
 
 
 
 
 
 
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Another reason for developing the oil was to reach new target groups for Chromjuwelen. Clever press work and a sophisticated product placement have helped to make the brand and the product noticed, popular and desirable.

 
 
 
 
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Now, Chromjuwelen Motor Öl is a standard for classic cars. The oil was profiled in a wide range of national and international press outlets, including Monocle, Elle Decor, wallpaper* magazine, ramp, Motoraver, AUTO BILD and numerous car magazines.

Countless designers, tastemakers, car lovers and car builders in Europe, Asia and the US, including Porsche legend Magnus Walker, value the oil. Visit the product website and try it out:

 
 
 
 
 
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