AUTOSCOUT24:
CURATING ART FOR ATMOSPHERE
BECKER CREATIVE curated the art for an inspiring workplace environment by
creating the art concept
implementing the concept while connecting to the company’s identity
AutoScout24 is the largest online car marketplace in Europe. With a market presence in 18 countries and more than 55,000 associated dealers, AutoScout24 is an integral part of the European auto market.
And to help inspire this success, BECKER CREATIVE curated a one-of-a-kind art concept for the company’s headquarters in Munich.
Swarm intelligence
With a nod to the dynamic variety of cars that AutoScout24 offers, we collaborated with Documenta artist and design professor Florian Borkenhagen to create the overall concept. BECKER CREATIVE understands how big ideas often involve plenty of small ones. And in this case, we had 1,500 of them: the final piece required installing 1,500 die-cast model cars on the wall in the shape of a shoal of fish.
Through realizing this concept, the main entrance hall was transformed into a striking space - one that conveyed a sense of fun, but also a connection to the company’s mission in an exciting way.
Aside from working through all the little details, we also wanted to do something big. And in taking a cue from some of the unique and iconic offerings of AutoScout24, we couldn’t resist installing a 02 Series BMW on the wall.
