"Hamburg, May 15, 2013. This evening, the new flagship for luxurious motoring landed in Hamburg on board an Airbus A300-600 DHL cargo plane. Mercedes-Benz had the new S-Class flown in exclusively from its birthplace in Stuttgart for its world premiere at Airbus in Finkenwerder.
At the delivery centre for the Airbus A380, the world's largest passenger aircraft and a benchmark in travel comfort, Mercedes-Benz unveiled its new luxury saloon in front of around 750 international guests from the worlds of politics, industry and media. Flanked by the 20 current Mercedes-Benz models and musically accompanied by the Hamburg Symphony Orchestra, the new top-of-the-line model from Stuttgart rolled across the tarmac as part of a spectacular show.
In a dazzling display, it took up its position at the head of the Mercedes-Benz family and drove onto the stage with its first passenger, the global superstar Alicia Keys."
Even after a couple of days, it's hard to find the right words. Although I am personally not a fan of high tech stuffed cars, the new S-Class with it's three engineering priorities "Intelligent Drive", "Efficient Technology" and "Essence of Luxury", extends the boundaries of technology on many levels.
Not to mention the fact Mercedes-Benz threw a mind-blowing party. Five German star-rated chefs specialising in different culinary styles each cooked their own dish, Alicia Keys had come specially to Hamburg just a few days ahead of the start of her European tour. And with 19 musicians under conductor Prof. Johannes Schild, the Hamburg Symphony Orchestra played various pieces that had been specially composed for the world premiere of the S-Class by the internationally successful film composer Marius Ruhland.
What an experience. A few days ago we had our Chromjuwelen Motor Öl debut at the famous Techno Classica, the legendary "Klassik Weltmesse" in Essen. And it was AWESOME.
Our big THANK YOU! goes to our friends Michael Schade and Wolfgang Prostka from OETTINGER Sportwagen, with whom we teamed up for our booth. And to Ulla & Mathias Jahn of "FUNC. functional furniture etc" — for sending us their unbelievable furniture. And — of course — to all our friends who visited us.
We had a very entertaining week. But the best thing ever were the confused faces of all those, who thought Chromjuwelen Motor Öl is just another marketing fake.
No. Chromjuwelen Motor Öl is not just another internet hipster gimmick. It's just the best custom tailored motor oil you can get for your classic engine. For all details visit chromjuwelen-oil.com. To order your set (15W-40, 20W-50), pay mathy.de a visit. And if you are a reseller — drop us a line!
The other day we made our debut with our Chromjuwelen Motor Öl. In the wild, at the Oldtimer Park Hamburg. We are still thrilled, to be honest. It is a huge difference to see a ton of your products at one place, after you played around for a long time with a handful of home-made dummies. Wow.
As well we were priviledged to shoot some campaign images at the Prototyp Museum Hamburg, where the "Fetzenflieger" lives — Otto Mathé's famous racecar we are showing on our label. As I wrote before – if you will ever be in Hamburg, make sure to pay the museum a visit. It is gorgeous. And — btw —the Prototyp Museum sells Chromjuwelen Motor Öl ...
I would like to thank some people:
- Ronald Szasszer for inviting us to the Oldtimer Park Hamburg and giving us his 1957 Porsche "Ed Parlett" 356 Speedster
- Helge "Motoraver" Thomsen for providing his 1973 Ford "Mad Max" Falcon XB GT Coupe for our Chromjuwelen Motor Öl booth
- Daniel Dimpker (24helmets.de) for showcasing Chromjuwelen Motor Öl at the Stadtpark-Revival Hamburg
- Michael Schade (Oettinger Sportwagen) for the perfect neighborhood
- Everybody who joined our premiere of Chromjuwelen Électrique at the Oldtimer Park Hamburg
At the moment we are working hard on shipping the Chromjuwelen Motor Öl to our stockists and finishing our "Online Store". Tragically one thing turned out to be more tricky than we thought: shipping the oil to the States. The freight charges kill us. So — if somebody reads this who wants to act as an distributor — please shoot us an email!
You may still remember our last Chromjuwelen En Route tour called "Continental Extreme". And if you do so, you probably wonder what happened to us and our self-attempt with the 1964 Imperial Crown. And why you have never heard any time later about that project. Here is the simple answer: It took us donkey's years to sight our material. And to understand what happened. In Los Angeles, in Las Vegas, in Dubai.
3000 photos and several hard drives filled with video material later we get a breath of an idea: WE HAD A BLAST! We just published our (German) travelogue, including a selection of 332 photos ("Los Angeles, Las Vegas (SEMA 2011)", "Dubai (Dubai Motor Show)"). So is time to get lost. Our Chromjuwelen En Route Road Movie will follow in January.
At this point we would like to thank once again some guys for their help:
- Klaus Rasch (race-dezert.com): Thanks for helping us buying and overhauling the Mopar! And thanks for feeling like home every time we are in LA.
- Mike Musto (mrangryinc.com, ridelust.com): Dude. This has been the fourth time (!) I was trying to ride your #§%#* Winged Warrior. And I failed again. It must be jinxed. But you know what? I will keep on trying. Hell Yeah.
- Frederik Faidhi (select-nano.ae): If you will ever be in Deutschland ... can you help us polishing our Imperial Crown? Just kidding. Thanks for your open sesame!
- Phil McGovern (crankandpiston.com): Damn. We have to come back. And not only for the reason we have to do this dune thing with you guys.
Mates – we take a bow.
Prior to their huge "Mercedes-Benz & Friends" event in Berlin Tempelhof we had the privilege of discussing with Mercedes-Benz what it takes to be a "cool" (Young Classics) brand. The meeting took place in a small circle in their stunning Berlin Gallery. As we usually travel long distancies in our 1970 Mercedes-Benz W 109 we might be a little prejudiced regarding that question ...
Just hit one of the images above to visit our "Mercedes-Benz & Friends" gallery.