If you are intersted in Mercedes-Benz design, you'll love "Mercedes-Benz DESIGN Exterieur". Of course — the new S-Class is the focus. But in another large chapter the book's authors devote themselves to the history of Mercedes-Benz design.
Btw, the illustrated book published on the occasion of the world premiere of the new S-Class is recipient of the coveted red dot award: communication design 2013. The illustrated book is available in the Mercedes-Benz Museum Shop or from ISS DEBEOS STUDIOS (German and English; EUR 98,– (plus shipping charges)).
Congratulation, Mercedes-Benz — and many thanks for sending over the book!
"Hamburg, May 15, 2013. This evening, the new flagship for luxurious motoring landed in Hamburg on board an Airbus A300-600 DHL cargo plane. Mercedes-Benz had the new S-Class flown in exclusively from its birthplace in Stuttgart for its world premiere at Airbus in Finkenwerder.
At the delivery centre for the Airbus A380, the world's largest passenger aircraft and a benchmark in travel comfort, Mercedes-Benz unveiled its new luxury saloon in front of around 750 international guests from the worlds of politics, industry and media. Flanked by the 20 current Mercedes-Benz models and musically accompanied by the Hamburg Symphony Orchestra, the new top-of-the-line model from Stuttgart rolled across the tarmac as part of a spectacular show.
In a dazzling display, it took up its position at the head of the Mercedes-Benz family and drove onto the stage with its first passenger, the global superstar Alicia Keys."
Even after a couple of days, it's hard to find the right words. Although I am personally not a fan of high tech stuffed cars, the new S-Class with it's three engineering priorities "Intelligent Drive", "Efficient Technology" and "Essence of Luxury", extends the boundaries of technology on many levels.
Not to mention the fact Mercedes-Benz threw a mind-blowing party. Five German star-rated chefs specialising in different culinary styles each cooked their own dish, Alicia Keys had come specially to Hamburg just a few days ahead of the start of her European tour. And with 19 musicians under conductor Prof. Johannes Schild, the Hamburg Symphony Orchestra played various pieces that had been specially composed for the world premiere of the S-Class by the internationally successful film composer Marius Ruhland.
In their latest episode the wizards of Petrolicious (what the hell — when do you produce all this awesome stuff?) portray Jack Olsen ("Horsepower is something that looks great in a magazine article, but suspension is actually what gets you along the track ... fast."), his "Black Beauty II" 1972 Porsche 911 and his famous 12-Gauge Garage. Especially the garage is nothing for the faint-herated. Or is it just me who went green with envy?
Btw, 'episodes'. It ain't easy to follow Petrolicious' and their new releases, so here is everything you may have missed 'em. Enjoy.
Wolfgang Würth, smart electric bike
smart electric bikes, Niketown, Beverly Hills
The Jim Henson Company, smart forjeremy
Jet-lagged and tipsy: Mathias "MC Winkel" Winks and some muppet
James Bond Aston Martin DB5 Coupé, LA Auto Show 2012
Decadent lunch with Marcel Winatschek (Amy & Pink), David Fischer (Highsnobiety) and Mathias Winks (Whudat)
"A brand is your friend" — Word.
Slammed W108 with mascara (caption borrowed from Clemens Gleich)
Now, with a Chromjuwelen branding, this Opel Kadett is worth over a million. No — wait: Five millions.
Yes, you can. You can visit two car shows (LA Auto Show, Essen Motor Show), three world premieres (Mercedes-AMG SLS AMG Coupé Black Series, Mercedes-Benz Ener-G-Force, smart forjeremy) and several parties in five days. Here's a quick journal:
- Tuesday, November 27th (early): HAM-FRA-LAX
- Tuesday, November 27th: Arrival Los Angeles
- Tuesday, November 27th: Beverly Hills on smart electric bikes
- Tuesday, November 27th: Presentation Mercedes-Benz Ener-G-Force
- Tuesday, November 27th: Presentation smart forjeremy at the Jim Henson Company
- Wednesday, November 28th: LA Motor Show
- Wednesday, November 28th: Santa Monica
- Wednesday, November 28th: Departure (LAX-MUC-DUS)
- Tuesday, November 29th: Arrival in DUS
- Tuesday, November 29th: Dinner with Chem-Tools
- Friday, November 30th: Essen Motor Show 2012, meetings
- Friday, November 30th: AUTO BILD Race Night
- Saturday, December 1st: Essen Motor Show 2012, meetings
- Saturday, December 1st (late): Back in Hamburg
- Sunday, December 2nd: BRAINDEAD
- Monday, December 3rd: BRAINDEAD
What I learned: You need a really good condition (err ... really?). And some good friends, who help you.
I would like to thank Mercedes-Benz/smart for the hospitality, Klaus Rasch for saving me from the police in Santa Monica, Thomas Backe and Dieter Hofem for picking me up in DUS, Manfred Prescher and Stefan Müller for the wonderful Race Night — and DOTZ/AEZ for gallons of coffee.
And not to forget — thank you David Fischer (Highsnobiety), Mathias "MC Winkel" Winks (Whudat), Marcel Winatschek (Amy & Pink), Michael Kaune (QVEST) and Matthias Arens (Quality) for teaching me lessons in "Lifestyle, Ego-Blogging and Fashion"!